Free kit

The free Claude Code marketing kit

Nine commands from my Claude for Marketing Masterclass on YouTube. The first one writes your marketing brief, and every command after it reads that brief first. If you can write an email, you can use it. You won't write any code.

Download the kit

marketing-kit.plugin, version 0.3.0, 154 KB. Tested on a Mac.

Nothing is sent, posted or spent without your approval. The kit drafts; you read, approve and send.

Install it in the Claude app

  1. Download marketing-kit.plugin with the button above. Keep it as one file: don’t open or unzip it.
  2. In the Claude app, click your name at the bottom left and choose Settings. Under Customize, open Plugins, click Add, then Upload plugin. Pick the file you downloaded and click Upload.
  3. Make a folder for your business. In the Code tab, start a new session. Under the message box, click the folder button, choose Open folder and pick that folder.
  4. Type /marketing-kit:marketing-brief, a space, and a few plain sentences about your business: what you sell, who buys it, where they are, how you sound and your rules. Press Enter.

Or install it in Claude Code in a terminal

Run these two lines in a terminal, one at a time:

claude plugin marketplace add https://www.stephenthorn.com/marketing-kit/marketplace.json
claude plugin install marketing-kit@stephen-thorn-ai

Then start Claude Code in your business's folder and type /marketing-kit:marketing-brief and a few plain sentences about your business.

Updates

In the Claude app, download the new file and upload it again the same way. In a terminal, run these two lines, then restart Claude Code:

claude plugin marketplace update stephen-thorn-ai
claude plugin update marketing-kit@stephen-thorn-ai

The nine commands

Every command starts with /marketing-kit: and then its name.

marketing-brief
Writes brief.md from a few plain sentences about your business. Every other command reads it first.
find-leads
Finds leads in public places most marketers never look, such as permit records, license filings, job posts and member directories. It checks each source’s terms first and keeps a source for every lead.
research-leads
Researches your business leads several at once: a short sourced note, a fit score and a reason to reach out now for each one.
find-words
Finds the words your customers use about their problem, from your own messages, public reviews, forums and job posts, with a source for every quote.
make-ads
Makes ads from those words, saved as images in every common size, plus a short silent video ad if ffmpeg is installed.
build-page
Builds a one-page website with a free scorecard, quiz or calculator for your leads, in one file that collects nothing.
draft-outreach
Drafts short personal emails from the facts in your research, and postcards for each street for local mail. Nothing is sent: you approve and send.
read-results
Counts your send log and any results you export, then says what to keep, what to cut and what is too early to call.
weekly-run
Runs the week for a business you have set up: new leads, research, drafts for the best fits and a read of the latest results, then one report of what is waiting for your approval.

What you need

  • A paid Claude plan: Pro, Max, Team or Enterprise. Claude Code isn’t on the free plan.
  • Python 3.9 or newer. The first command checks for it and tells you if it’s missing.
  • Google Chrome or Microsoft Edge, for the commands that save images and PDFs (make-ads, build-page and draft-outreach). The kit installs nothing itself.
  • ffmpeg only if you want the short video ad. Without it, the kit still makes every image ad.

Tested on a Mac. The steps are the same on Windows, but I haven't tested the kit there yet.

The rules it keeps

  • Nothing is sent, posted or spent without your approval, and the brief check fails any brief that drops that rule.
  • Only public sources whose terms allow the use. No private person is researched one by one.
  • Never put passwords, API keys or a customer's personal details in a brief.

Learning this yourself?

Pair this kit with the free guides: step-by-step help for ChatGPT, Claude, Gemini and Copilot, no sign-up.

Browse the free guides

Want it done for your business?

Twenty free minutes. I will tell you where AI fits in your business, or that it does not yet.

Book a free 20-minute call